Certified Administrator

Marketing Administration
To pass this test you should be able to:
- Define a Campaign
- Describe when to use Campaign Hierarchies
- Create a Campaign targeting both existing customers and new Leads
- List the features used to create an Automated Campaign
- List the methods to associate Leads and Contacts to a Campaign
- Describe how to use Lead Queues to manage Leads
- Describe how to use a Lead Assignment Rule to assign and route Leads
- Describe the use cases for Web-to-Lead
- Describe the functionality of a Lead Auto-Response Rule
- Build a Lead Queue, Assignment Rule, Web-to-Lead, and corresponding Auto-Response Rule
- Measure Campaign results
- Describe the process and effects of converting a Lead
Number of questions:

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