Salesforce.com Certified Advanced Administrator

Managing Data
Retrieve data via reports by using advanced filtering techniques
Export data using the Data Loader and SOQL
Define “dirty data”
Correct inaccurate data within Salesforce CRM
De-duplicate data from Salesforce CRM
Describe how quality data is enforced while entering it into the system by creating validation rules
Describe how to use custom lookup fields and workflow field updates to maintain data quality
Describe how to use custom record types and page layouts to maintain data quality
Describe proactive measures to maintain effective storage usage
 

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